Brand Design Project
Colour Palette | Perth Hair Artistry
Crafting the brand identity that evokes calm and confidence
The Brief
Colour Palette is a boutique hair studio offering tailored colour solutions and premium extensions. With a deep commitment to personalisation and a high-end, calming experience, the founder approached us to create a full visual identity that would reflect their artistic values and standout service.
They wanted a brand that:
Felt modern, high-end and feminine without being overly minimal
Reflected their expertise in personalised colour and extensions
Evoked a feeling of relaxation, artistry, and trust
Would be recognisable across digital and physical platforms
The Vision
At the heart of Colour Palette is an intention to make clients feel pampered, seen, and transformed. Our goal was to translate this ethos into a visual identity that felt as elevated and personalised as the salon experience itself.
We leaned into a moodboard that combined natural textures, warm lighting, and an earthy, moody palette – creating a look and feel that was serene yet sophisticated. This informed every creative decision going forward.
Brand Strategy & Moodboard Direction
We explored multiple creative directions and landed on a visual style that blends elegance with natural elements. Think: moody greens, creamy neutrals, rich brunette tones and a pop of copper — a direct nod to hair colour. The typography was chosen for its luxury roots, but with playful modifications to evoke artistry and care.
The Mood Board
Dynamic Logo Suite
We designed a complete, flexible logo suite:
Design Assets & Brand Patterns
We created unique design assets that mirror the client’s services. From abstract illustrations of hair tools to a repeatable brand pattern using their initials, each asset adds character while reinforcing brand recognition.
Colour Palette
The Result
A cohesive, polished brand identity that positions Colour Palette as a leader in personalised hair experiences. The new branding is calming and chic, grounded in earthy elegance, and designed to build lasting trust and recognition.
Colour Palette now has a flexible, consistent brand system that reflects their unique approach and elevates every client interaction — from Instagram to in-salon.
