Brand Design Project

DoLi Design

Crafting connections through creativity.

DoLi Designs

DoLi Designs, with its foundation rooted in a friendship forged over creativity and shared vision, carves out a unique brand image in the Australian market. Inspired by a pivotal moment in Bali, DoLi Designs infuses resin jewelry and imported eyewear with vibrant colours and personality, offering standout pieces for fashion-forward individuals seeking self-expression. DoLi Designs differentiates itself by prioritising personalised customer service, offering tailored recommendations and fostering meaningful connections with its clientele.

DoLi Designs wanted branding that embodied their values, particularly boldness with a classic and elegant touch.

Main Logo

The logo is feminine, eye-catching, and vibrant. It boasts big personlity and boldness, but applied in a classic manner through the use of a balanced, tri-colour approach. The pairing of the typography provides a perfect balance to the boldness of the brand and personalisation of the service.

Secondary Logo

This logo tells the same story as the main logo but in a different way, suiting a different format. This style provides an elongated version of the logo, which is often the most suitable option in long, skinny spaces. These might include headers and footers of documents and websites.

Logo Mark

A Logo Mark is considered short hand for your brand - the quickest way to communicate the brand with the least amount of information. This Logo Mark takes the most prominent parts of the main logo to create a simplified version.

Submark Logo

The Submark Logo is another variation of the logo with a different layout, providing versatility when applying the branding. This logo keeps the same themes, fonts, and iconography going, but provides an opportunity for the fun side of the brand to be represented. This could be suitable for stamps, stickers on packages, and stationery.